InShot vs CapCut (2026): Revenue, Ratings, and True Cost Analysis

InShot vs CapCut (2026): Revenue, Ratings, and True Cost Analysis

By: Leo 2026-01-06 19:15:02

By ASOTools Team (Powered by Appark Data)

As we settle into 2026, the mobile video editing landscape has become a two-horse race. Most tech blogs focus on surface-level features like filters, but as part of the Appark family, we look at what really matters: Hidden costs, retention rates, and long-term viability.

Is CapCut truly worth 3x the price of InShot? Why do users consistently give InShot higher ratings despite CapCut's massive TikTok influence?

Leveraging the raw data from our parent platform, Appark, we analyzed the market performance from late 2024 through 2026 to bring you the definitive answer.

The 30-Day Financial Snapshot

First, let's examine the sheer scale of the market leader. Using Appark's real-time tracking, we pulled the "Last 30 Days" data for CapCut to see how the giant is performing right now:

CapCut 2026 monthly revenue and downloads data from Appark
Data Source: Appark Market Intelligence
  • CapCut Revenue (30 Days): ~$52.9 Million
  • CapCut Downloads (30 Days): ~40.6 Million

These numbers confirm CapCut revenue is in a league of its own. However, revenue isn't the only metric that defines the best video editing app for iPhone users.

The Revenue Reality: iOS is the Real Battleground

CapCut vs InShot iOS and Android revenue comparison 2026
Image: Appark Advanced Comparison Module

Many assume CapCut dominates every platform equally. But when we use Appark’s Advanced Comparison to segment the data, a fascinating truth emerges regarding the platform split.

(Data Source: Appark Advanced Comparison Module)

Metric CapCut (iOS) InShot (iOS) CapCut (Android) InShot (Android)
Total Revenue $356.4 Million $8.8 Million $81.3 Million $4.5 Million
Total Downloads 116.2 Million 17.8 Million 263.4 Million 81.6 Million

The Data Insight:
While InShot maintains a massive Android user base (81.6M downloads), heavily driven by markets like India, its revenue is primarily US-centric. CapCut, conversely, generates a staggering $356M from iOS users alone. This data proves CapCut is currently the "Pro" tool of choice for iPhone creators who are willing to pay.

The Growth Trend: A Visual Gap

CapCut vs InShot iOS revenue growth trend chart 2026
Visualizing the revenue gap (Source: Appark)

To visualize the momentum, we looked at the iOS revenue trends provided by Appark.

The Trend Analysis:

  • CapCut: Shows explosive growth, peaking at $43M/month by late 2025.
  • InShot: Remains flat but remarkably stable.

While InShot isn't growing exponentially, it retains a loyal user base that refuses to switch. Why? The answer lies in the user satisfaction ratings.

User Satisfaction: The Shocking 4.9 vs 3.9 Split

Here is where the data gets controversial. You might expect the higher-earning app to have better ratings. You would be wrong.

According to Appark’s metadata analysis (based on the US App Store/Google Play snapshot, Jan 2026):

  • InShot (iOS):4.9 / 5.0 (Almost Perfect)
  • InShot (Android):4.8 / 5.0
  • CapCut (iOS): ⭐ 4.6 / 5.0
  • CapCut (Android):3.9 / 5.0

Why the gap in CapCut ratings?
CapCut's Android rating of 3.9 suggests users are frustrated with bugs, heavy resource usage on non-flagship phones, or aggressive pushes to buy the Pro version. In contrast, InShot’s 4.9 rating on iOS proves it is the "King of Stability." It performs its core functions perfectly without crashing, which is often more valuable than AI features.

The True Cost: $62 vs $19

CapCut Pro price vs InShot Pro price comparison
Pricing Analysis: CapCut (62.99) vs InShot(19.99)

If you are budget-conscious, this is the most important section. We dug into the In-App Purchase (IAP) data on Appark to reveal the hidden costs:

  • CapCut Pro (Annual): $62.99 / year
  • InShot Pro (Yearly): $19.99 / year
  • InShot Ad Removal: $3.99 (One-time)

The Verdict on InShot Pricing:
CapCut is 3x more expensive than InShot.

  • If you are a professional monetizing your TikToks, the $62.99 is worth it for the Cloud storage and AI.
  • If you just want to edit personal videos, paying $62.99 is overkill. InShot’s $19.99/year (or its cheap ad-removal option) is the far superior value deal.

Conclusion: Which App Wins in 2026?

The data from Appark paints a clear picture for different users:

  1. The "User's Choice" Award: InShot.
    With a 4.9 rating and a price tag of just $19.99/year, InShot is the unbeaten champion for reliability and value. It remains the best choice for users who hate bugs and complexity.
  2. The "Industry Standard" Award: CapCut.
    Despite a lower rating (3.9 on Android) and a high price ($62.99), its revenue trend proves it is indispensable for pros. If you need text-to-speech and cross-platform sync, CapCut is the only serious option.

Don't follow the hype blindly.
Check the data before you make decisions. Since ASOTools is part of Appark, we recommend using Appark to monitor app ratings, pricing changes, and competitor trends in real-time.

Leo

ASO & Content Strategist

Leo

ASO & Content Strategist
Focusing on the intersection of content and data. Leo writes about practical frameworks for app store optimization, helping brands stop guessing and start growing.
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