Rock Li

Marketing. CEO
ASOTools is a tool focused on helping app developers and publishers gain a competitive edge. We are committed to providing developers and publishers with comprehensive analysis of the App Store and Google Play market, rankings, competitive intelligence on rival apps, as well as app download revenue data, to help them better understand market dynamics and formulate effective marketing strategies. As the head of the marketing department, my responsibility is to ensure that our product meets users' needs to the fullest extent possible and helps them succeed. By deeply understanding market trends and user feedback, I work closely with the team to continuously optimize our product features and services to ensure that we always stay at the forefront of the industry.

App Store Ranking Factors in 2025: What Still Drives Growth

Learn what actually impacts App Store rankings in 2025—from keyword relevance and download velocity to retention, reviews, and technical updates.
Rock Li June 27, 2025

Top 10 App Metrics to Track in 2025 (With Real-World Benchmarks & Action Plans)

Want to grow your app in 2025? Start by tracking the 10 app metrics that matter most—understand what they reveal and how to act on them.
Rock Li June 27, 2025

How to Use App Insights to Actually Grow Your App—5 Metrics That Matter

App downloads are just the start. Discover how top teams use app insights—from keyword trends to retention signals—to drive real app growth and revenue.
Rock Li June 26, 2025

深度对比 | ASOTools VS 七麦数据(ASO100):哪款ASO工具更适合你的需求?

在移动互联网时代,ASO(App Store Optimization)优化已成为提升 App 下载量和用户留存的关键策略之一。对于独立开发者和小型团队而言,选用一款合适的 ASO 工具能够有效节省时间并提高效率。
Rock Li December 25, 2024

Top 4 App Analytics Tools to Watch in 2025: Boost Your App’s Success

Top 4 App Analytics Tools to Watch in 2025: Boost Your App’s Success
Rock Li December 23, 2024

Tiktok revenue and usage statistics

tiktok revenue and usage statistics 2024
Rock Li May 17, 2024

Unveiling Snapchat: From Photo Sharing to Multimedia Messaging

Uncover the evolution of Snapchat, from a simple photo-sharing app to a multimedia messaging powerhouse. Explore innovative features, demographic insights, and robust data security measures. Stay informed about the latest trends shaping user engagement and privacy standards on this dynamic social media platform.
Rock Li May 08, 2024

Instagram Wrapped 2023: The Rise, Controversies, and Future Concerns

Instagram Wrapped by IGWrapped provided users with a retrospective of their past year's Instagram usage, detailing insights on friends, tags, and potential blocks. Despite initial popularity and a unique "Wrapped Diamond" subscription for in-depth data, it faced a short lifespan due to Apple's removal over data privacy concerns and scam allegations. Meta's response highlighted potential policy violations, emphasizing the risks of third-party apps lacking transparency and robust security measures.
Rock Li April 26, 2024

A Complete Guide to Mobile App Marketing: Strategies for Success

Unleash Your App’s Potential: A Mobile App Marketing Guide. Dominate the App Market (PC) with strategic insights on app marketing, from research to promotion. Master the 4 Ps and navigate 3 key stages for downloads, engagement, and competitiveness. Stay adaptive, data-driven, and persistent to transform your app into a success story.
Rock Li April 12, 2024

Crafting Compelling iPhone App Icons: Best Practices & 10 Cases

Crafting a well-designed iPhone app icon is essential for user interfaces, as it serves as a concise representation of the application's core idea. This article explores the significance of iPhone app icons and offers guidelines on how to create icons that effectively communicate the purpose of the app.
Rock Li April 12, 2024